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The Effects of Whiteboard Animations on Retention and Subjective Experiences

Digital instructional tools grow rapidly, and they can create novel learning experiences. Still, the adoption of new formats is often expensive, and their efficacy is untested. Whiteboard animations are an increasingly popular form of educational media. Whiteboard animation can be used to retain customers and boost sales. You can create a unique whiteboard video for your business via 

Although recent research in the development of whiteboard animations is rich, there is a lack of understanding of learner experiences with this type of animation. The purpose of this study is to provide concrete scientific evidence for the impact on retention and subjective experiences of enjoyment, engagement, and challenge.

We recruited participants. We used a between-subjects design with participants assigned randomly to one of four instructional conditions: whiteboard animation, electronic slideshow, audio-only, and text-only. For learning experiences, we also introduce a novel behavioral measure of engagement alongside participant self-reports by eliciting continuation values with diminishing compensation.

Using repeated measures to test the effect of lesson format on subjective experiences and one-way ANOVAs to test the effect of lesson format on retention, we found that whiteboard animations have a positive effect on retention, engagement, and enjoyment, although we do not rule out the possibility that some of this result is due to novelty.