There are many digital marketing courses available in the market. However, it may be quite confusing to choose the right marketing course or program to fulfill your marketing needs. There are certain marketing courses which are better than others, depending on your level of experience and requirements. Therefore, it is important to understand the purpose of each marketing course, whether it is meant for beginners or advanced marketing users. This article will highlight all the various types of digital marketing courses currently available.
Coursera – This is the ideal platform for the beginner looking to enter the digital world. Coursera is a portal that offers 8 modules each focusing on a specific skill level. The aim of the course is to develop a strong foundation in the fundamentals of the digital world and create the skills required for a successful career in e-commerce. At the completion of the modules, students will be provided with a set of certification products as well as a diploma. The course is designed for the novice looking to break into the digital world with the objective of developing their own skillset through engaging topics, assignments, and projects.
Courses offered by Amazon – In continuation to the previous point, Amazon offers another excellent option for those looking to understand online digital marketing courses. The aim of this course is to train you in the essentials of online marketing to promote products. It focuses on the basics like keyword research, optimization, SEO strategies, etc. In addition, you will also be given access to advanced market tips and techniques. You will learn how to obtain top rankings in search engines and how to drive targeted traffic to your website.
Facebook – With over 500 million active users, Facebook has a tremendous reach. Therefore, if you wish to market your products effectively, it is imperative that you understand how to use the platform to your advantage. For this, you will be provided with an in-depth overview of how the platform works. You will also get access to online social media tools such as the Like button and the Pin button to share your content on Facebook with a large audience. As an added advantage, enrolling in free social media marketing courses at Facebook will also provide you with tracking statistics.
Search Engine Optimization Courses – This is another very important segment that almost all online businesses make use of. For this, you will be provided with an overview of SEO techniques. Once you understand the importance of SEO, you can go about implementing it into your marketing strategy. There are various courses offered by Google, which gives you an insight into various techniques for high search engine optimization. Other companies offer similar services.
Udemy Courses – A relatively new entrant in the world of online marketing, Udemy offers both premium and free courses for an interested student. If you have an inclination towards learning new skills or wish to expand your knowledge, this is the perfect platform for you. There are two levels of learners, the starter and master, who are provided with tutorials that are easy to follow and are easy to understand. Moreover, there are a host of topics that you can choose from including beginner's level, intermediate, and expert.
Web Analytics – An integral part of any professional web marketing specialist, web analytics is crucial in enabling you to understand where your traffic is coming from and how it is being targeted. These analytics reports are provided with detailed statistics including the number of unique visits, most popular pages viewed, and time duration of visits. If you wish to become an expert in this area, then it is important that you enroll in an advanced web analytics course. Apart from web analytics, many companies also offer e-commerce training. Some of these include Digital Marketing Specialist (DMS), who will train you in digital marketing basics, and also offer courses such as e-business, web analytics for MLM, and more.
The topics that are offered by the various online training centers include basic and advanced digital analytics fundamentals, SEO basics, social media marketing basics, PPC marketing basics, website optimization basics, and much more. In case you have a particular area that you wish to study, then you can search for a specific course that is offered by a reputed institute. Some of these include Google Analytics Academy, Optin Elite, and so forth.